Google Analytics - Part 3: Conversion & Conversion Attribution
A website conversion occurs when a user takes an action that you as the website owner desire them to take. This could be purchasing a product, signing up for a newsletter, completing an enquiry form or something else of value to your business.
Understanding the different types of conversion and how you should attribute credit for them is a fundamental skill in analysing your website data and will help you when allocating future marketing budgets.
Major Changes Coming to Apple App Store
Following a recent announcement by Apple, the Apple App Store will soon begin to allow developers to offer paid subscriptions for apps. Until now, developers have only been able to charge a one-off download fee, or in-app fees to unlock specific features (e.g. the removal of ads).