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Email Marketing - Does it work?

19/10/2015

We all receive marketing emails from brands and retailers we shop with from time to time, but is email marketing really worth bothering with and does it actually generate a return on investment? The simple answer is yes – email marketing consistently proves to be an effective form of marketing for all sizes of business that use it regularly. In fact, 73% of marketers agree that email is core to their business and 20% report that it constitutes their primary revenue stream*.

The best part about email marketing is that it’s very cost-effective and highly trackable. With technology available today, it's easy to measure engagement levels with email open rates, number of clicks on a link in the email and who's unsubscribed. All of which help you to analyse your campaign success.

Call 01732 460243 to chat to a member of the team about email marketing today.

*Source: 2015 State of Marketing Report. Salesforce.com.

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