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What we've learned post-Mobilegeddon

07/08/2015

On April 21st Google rolled out a change to their algorithm that was intended to give more prominence to 'mobile-friendly' websites in the search results. Amongst all the media hype and panic the term 'Mobilegeddon' quickly began to trend, adding to the fears of many small business owners over whether they would lose traffic.  

What is apparent post-Mobilegeddon is that the update has had a modest impact and hasn't been as severe as many feared. It has however laid a clear marker from Google's perspective that 'mobile-friendly' websites will be given more and more preference in the search results in the future.

Is your website mobile-friendly? Use Google's Mobile Friendly Test to find out. If you'd like to chat this through with one of the team, please give us a call on 01732 460243.

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