Google Analytics – Part 9: Using Goals
This month we look at how you can track different types of conversions on your website using ‘Goals’ in Google Analytics.
How to Create SEO-friendly Title Tags, Page Descriptions and Keywords
Meta tags are HTML elements which provide information to search engines and visitors about your site content. We take a look at how to optimise Title, Description and Keyword tags for SEO.
Google Analytics – Part 8: Setting up filters
This month we look at how to set up filters – one of the most useful tools in your Google Analytics account. Simply put, a filter allows you to exclude, include or change data to better suit your needs when analysing it.
360 Launch New Website for Park Lane Nursing & Residential Care Home
Park Lane is a privately owned care home in Barnstaple offering a very personalised approach to residential care. 360 were proud to work with the team to launch their new responsive website and private Residents Hub.
360 Launch New Website for Detail Lighting
Detail Lighting offer the very best in lighting design with affordable, stylish light fixtures suitable for all situations. 360 worked closely with the team and specialist photographer Marco Joe Fazio to produce a brand new responsive website.
Google Analytics - Part 7: Understanding Your Account Structure
This month we take a look at understanding the hierarchy of your Google Analytics account and the terms, "Account", "Property", and "View".
Google Penguin 4.0 is Here
After years of waiting Google has finally rolled out an update to Penguin, an algorithm used to determine search engine ranking, and the changes are significant.
360 Launch New Website for Alexandra Rose Residential Care Home
Alexandra Rose is a purpose built, state-of-the-art residential care home in Portsmouth. 360 were proud to work with the team to launch their new responsive website and private Residents Hub.
Google Analytics - Part 6: Key Metrics Dimensions Defined
This month we look at the different types of data, or 'metrics' that you can view in Google Analytics and we unpack some of the most common metrics, including 'sessions' and 'bounce rate'.
Google Analytics - Part 5: How Google Analytics Works
This month we look at how Google Analytics actually works and its four main mechanisms: Collection, Processing, Configuration and Reporting.