Google Analytics - Part 3: Conversion & Conversion Attribution
A website conversion occurs when a user takes an action that you as the website owner desire them to take. This could be purchasing a product, signing up for a newsletter, completing an enquiry form or something else of value to your business.
Understanding the different types of conversion and how you should attribute credit for them is a fundamental skill in analysing your website data and will help you when allocating future marketing budgets.
Major Changes Coming to Apple App Store
Following a recent announcement by Apple, the Apple App Store will soon begin to allow developers to offer paid subscriptions for apps. Until now, developers have only been able to charge a one-off download fee, or in-app fees to unlock specific features (e.g. the removal of ads).
Google Analytics - Part 2: Core Analysis Techniques
Understanding how to interpret and analyse your data will allow you to harness the power of Google Analytics to help inform important business decisions about your website and online strategy. Although Google Analytics provides you with terrific aggregate data that highlights trends and patterns in your website traffic, you need to be able to analyse this data so that you can hypothesise about the underlying causes and adjust your marketing strategy accordingly.
VR: The Future of the Web?
Virtual Reality (VR) has huge potential to change the way we view and interact with the web and the world in general. Although VR experiences are still largely experimental, with headsets very much in their infancy, we can now begin to imagine how the impact of VR will shape the future. Imagine an ecommerce website that surrounds you - one that you could walk around much like being in a shop. Or a virtual library you could browse, pull a book off the shelf and read. These are the kind of exciting experiences we can expect VR to deliver one day along with much more.
Amazon launch fresh food delivery service in the UK
AmazonFresh - an online grocery delivery service operating in the US since 2007 - has finally made it's first step across the pond to the UK. Initially the service will only be available to 69 postcodes in London, but a phased rollout will see this grow to include other parts of the city in due course.
Google Analytics - Part 1: The Fundamentals
Websites are business tools at the end of the day, and like any tool they need to be sharpened and maintained to remain fit-for-purpose. Without a facility to collect data about the traffic coming to your website, coupled with the skills to analyse it, making important business decisions about what you should be doing to develop your online presence can be daunting. Knowing where and when to invest in your website can be the most difficult part.
360 launch new website for Visual Engineering
We're proud to announce the launch of a new website for Visual Engineering - a specialist design and manufacture facility offering the smallest and most tightly integrated remote cameras.
360 launch new website for The Artificial Grass Store
We're proud to announce the launch of a new ecommerce website for The Artificial Grass Store.
360 launch new ‘Design Your Own Brochure’ tool with Topps Tiles
We’ve been busy over the past month working closely with Topps Tiles on their new ‘Design You Own Brochure’ tool, which allows you to create a unique brochure featuring only products you’ve chosen. Once created, you can then easily save, email, print or share your brochure with family and friends.
Twitter turns 10!
Twitter celebrated its 10th birthday last month, a fact that many might find it hard to believe Twitter given the profound impact it has had to the way we communicate and share information digitally.