Blog

Google Penguin 4.0 is Here

20/10/2016

After years of waiting Google has finally rolled out an update to Penguin, an algorithm used to determine search engine ranking, and the changes are significant.


Read more

360 Launch New Website for Alexandra Rose Residential Care Home

04/10/2016

Alexandra Rose is a purpose built, state-of-the-art residential care home in Portsmouth. 360 were proud to work with the team to launch their new responsive website and private Residents Hub.


Read more

Google Analytics - Part 6: Key Metrics Dimensions Defined

01/10/2016

This month we look at the different types of data, or 'metrics' that you can view in Google Analytics and we unpack some of the most common metrics, including 'sessions' and 'bounce rate'.


Read more

Google Analytics - Part 5: How Google Analytics Works

01/09/2016

This month we look at how Google Analytics actually works and its four main mechanisms: Collection, Processing, Configuration and Reporting.


Read more

Facebook Redesigns its "Like" Button

04/08/2016

The Facebook "Like" button was designed in the infancy of the mobile web, now present on millions of websites and viewed billions of times in a single day, "liking" is certainly an integral part of the Facebook experience. So why the change?


Read more

Google Analytics - Part 4: Creating A Measurement Plan

03/08/2016

Following on from our previous posts in this series, this month we look at how to take all the digital analysis principles we've identified so far and create an ongoing measurement plan. Knowing how to use a tool like Google Analytics is great, but if you don't have a suitable plan for putting these skills into practise, it won't have any significant impact on your business.


Read more

Web Design Trends to Expect in 2017

01/08/2016

With web design evolving fast it is important to keep up-to-date with the ever changing trends and technologies. In order to help you stay ahead of the curve we take a look at some of the trends we can expect to see in 2017.


Read more

Google Analytics - Part 3: Conversion & Conversion Attribution

08/07/2016

A website conversion occurs when a user takes an action that you as the website owner desire them to take. This could be purchasing a product, signing up for a newsletter, completing an enquiry form or something else of value to your business.

Understanding the different types of conversion and how you should attribute credit for them is a fundamental skill in analysing your website data and will help you when allocating future marketing budgets.


Read more

Major Changes Coming to Apple App Store

05/07/2016

Following a recent announcement by Apple, the Apple App Store will soon begin to allow developers to offer paid subscriptions for apps. Until now, developers have only been able to charge a one-off download fee, or in-app fees to unlock specific features (e.g. the removal of ads).


Read more

Google Analytics - Part 2: Core Analysis Techniques

10/06/2016

Understanding how to interpret and analyse your data will allow you to harness the power of Google Analytics to help inform important business decisions about your website and online strategy. Although Google Analytics provides you with terrific aggregate data that highlights trends and patterns in your website traffic, you need to be able to analyse this data so that you can hypothesise about the underlying causes and adjust your marketing strategy accordingly.


Read more