Delivering outstanding user experiences through a dynamic 5-step process
User Experience (UX) design refers to an approach that places the needs of users first and foremost in the design and development of digital products. This human-centred mode of design draws upon behavioural psychology and is characterised by placing a high value on user research throughout the design process. Despite often following the below stages in order, it is in fact a non-linear approach, where each stage may inform the other, creating ‘iterative loops’ and giving the approach a cyclical nature.
Develop an in-depth insight into your usersFind out more
Identify problems and opportunitiesFind out more
Devise a variety of innovative solutionsFind out more
Refine ideas, visualise the solutionsFind out more
Perform usability tests and optimise designsFind out more
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