Whilst testing can take place at any stage of the UX design process, typically it’s performed when prototypes are ready to place in front of users. Testing allows you to garner valuable feedback from your users, identifying any problems that should be addressed before a new product or update launches.
The jewel in the crown of UX research, usability tests are the best way to understand user needs, mental models, and their overall experience when using your digital products.
A randomised experimentation process whereby multiple variations of a web page or feature are shown to different segments of users to identify which version performs the best.
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