Email Marketing Continues to Deliver Highest ROI
Following the publication of the 2017 Econsultancy/Adestra Email Marketing Industry Census, email has once again come out on top as providing the best (reported) return-on-investment (ROI) compared with other types of marketing. The annual report takes an in-depth look at how email is being used by marketers and analyses these changes year-on-year. This is the third year in a row that email marketing has pipped the top spot.
What is Google’s DeepMind Project and Should We be Worried?
Google DeepMind is an Artificial Intelligence division within Google. Its team of researchers have created a machine that is capable of learning for itself without the need to be preprogrammed. So should we be worried?