The relationship between UX and SEO
The relationship between User Experience (UX) and Search Engine Optimisation (SEO) is becoming increasingly intertwined, with search engines like Google creating new metrics to actively measure how user-friendly websites are. As a result of this, SEO strategies need to evolve to incorporate the digital industry's growing recognition over the importance of putting users first.
Google Page Experience rolls out as AMP is axed
Google is making some changes to the way it ranks websites by promoting the need for websites to be more user-friendly. As part of this update, Google's Accelerated Mobile Pages (AMP) project will also be phased out, disappearing from areas like Top Stories on the results page.
Apples new Mail Privacy Protection
Apple's shock announcement that they will be giving users an option to block invisible tracking pixels has taken the email marketing world by surprise. We look into how this could impact the data received from these pixels and why it's not all bad news.