What is a Vanity Metric?


Do you feel like your website appears to be performing well when you review your analytics data, but it isn’t translating into actual sales or conversions? If so, you may focusing too heavily on the wrong metrics.

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What are browser cookies?


You will no doubt already be familiar with the notification that appears on almost every website you visit, letting you know that they're using cookies. But what are these mysterious cookies they speak of?

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Supplementing SEO


SEO is still king when it comes to driving traffic to your website, but have you looked into other methods of channelling users to your site?

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