Important changes to the way Google views your website


Why should I care?

Google remains the most popular search engine by a significant margin. In fact, within the UK it boasts a market share of almost 90%, with competitors Bing and Yahoo making up less than 10% of the remaining market combined. This means that when Google makes a big change to way it views and ranks your website alongside your competitors, it's important to understand what this could mean for your business.

What's changing?

Google has just announced that starting Tuesday 21st of April 2015, they will begin ranking your website against your competitors based on how 'mobile-friendly' it is. After the 21st, when a user searches on a smartphone or tablet, Google aims to prioritise the listing of websites they consider 'mobile-friendly' over and above websites that aren't.

What does Google consider 'mobile-friendly'?

A 'mobile-friendly' website is one that has been designed and built to adapt to different screen sizes, ensuring the navigation and content is easy to use and accessible without having to pinch or zoom. Responsive Web Design (RWD) is the predominant method employed on modern websites to achieve this, which involves designing and developing the website in a more fluid way to allow the content and structure to flow as the screen size changes.

What can I do?

If you know your website isn't mobile-friendly or you're unsure, please drop us a call on 01732 460243 or email us at [email protected] and we'll be happy to advise.

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