360 Launch New Website for Advanced Healthcare Ltd
10/04/2024
We are proud to have worked closely with Advanced Healthcare to design and develop their new website. Advanced Healthcare is the UK's leading manufacturer of glass ionomer restoratives and cements, and are renowned for reliable, quality products and customer service.
Our Bespoke Process
The transformation of the AHL website underwent our fully bespoke design process. The process starts with research, including an analysis of industry competitors. We then created wireframes and high-fidelity designs. Our commitment was not just to authentically represent the brand, but also to enhance the overall user experience.
Improved UX and Responsive Design
We have taken significant strides to ensure an excellent experience for all users, especially for mobile. The website now boasts a responsive design that adapts seamlessly to various screen sizes, offering a user-friendly interface whether you're on a spacious desktop monitor or a compact smartphone screen. This is not only best practice for UX, but also for SEO purposes. This was especially crucial for the product detail pages, as these contain tables of complex information about products that you would previously need to pinch and zoom the page to read on mobile. These tables are now responsive and seamlessly adapt to fit smaller screen sizes.
Elevating the Visual Design
A key accomplishment of the project was developing the visual design of the website by utilising the existing branding in a more effective manner. We focused on incorporating more of the navy and light blue into the colour scheme, making the typography clearer and giving the website a more image led approach. The combination of all these elements all contributed to revitalising the look and feel of the website.
