Email Marketing - Does it work?


We all receive marketing emails from brands and retailers we shop with from time to time, but is email marketing really worth bothering with and does it actually generate a return on investment? The simple answer is yes – email marketing consistently proves to be an effective form of marketing for all sizes of business that use it regularly. In fact, 73% of marketers agree that email is core to their business and 20% report that it constitutes their primary revenue stream*.

The best part about email marketing is that it’s very cost-effective and highly trackable. With technology available today, it's easy to measure engagement levels with email open rates, number of clicks on a link in the email and who's unsubscribed. All of which help you to analyse your campaign success.

Call 01732 460243 to chat to a member of the team about email marketing today.

*Source: 2015 State of Marketing Report.

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