What are the most valuable types of social media content?



The saying “a picture is worth a thousand words” couldn’t be more accurate when it comes to posting on social media. Posts which include images have much higher engagement than just plain text updates.

On Twitter, tweets that include images will on average receive 150% more retweets than posts without images, and up to 20% more click-throughs. On Facebook, the difference in engagement between posts with and without an image is less, at 37% on average, but it is still a significant difference.

We recommend you choose an image that reflects the post well, and if possible, portrays the meaning of the post far quicker to the user since we can process images an incredible 60,000 times faster than text! Using photos that feature faces, or people in general can further improve conversion rates as this helps the user relate to the product more than just an inanimate object.

User-Generated Content

Using content created by your followers is a great way to show you care about your online community. Sharing the images, videos or reviews your customers create can boost trust in your company as they can see other people have genuinely enjoyed the product or service.

If users can see you sharing content from other users (not influencers), they may also be more inclined to share their experience with your business. This will naturally increase the activity and conversation around your products or services.

Keeping an eye on all your channels and checking mentions and hashtags related to your business means you can see how much of a buzz there is around your brand, and interacting with these posts, even just a like or a simple comment, will certainly benefit your social media engagement greatly.

Going Live

If you have the means, then live-streaming a video to your followers can add a powerful personal touch to your social media channels. It shows you really do want to interact with customers and can be really engaging if done well.

Customers love to see behind the scenes of their favourite brands, so whether it’s the set of a photoshoot, a little tour of the office or showing how your product is made, it’s a great way for your followers to feel included in your business.

Users are also able to comment on live streams, which means you are able to interact with them in real-time by having a Q&A session or giving shout outs. This again will boost engagement and encourage a sense of loyalty and belonging with your business.

Interactive Elements

Polls, questions, quizzes and countdowns are all things you could use on your social media posts to draw users in to interact with your accounts quickly. Polls can be implemented on Facebook, Twitter and on Instagram stories which followers can quickly interact with, and they can be great conversation starters for your community.

Instagram has the most options for these kinds of interactions in their stories which have the additions of creating quizzes and to ask questions to the channel too. These can be fun ways to keep users engaged in your content and to find out their opinions on your products and services too.

There is also a countdown you can add into your Instagram stories which can create excitement for a new launch or event you may be having. Using this means users may be more inclined to watch your stories and check your posts to find out more information too.


Would you believe that infographics are one of the most shared images across the internet? If you can create some nicely put together statistics or information about your company, products, and brand beliefs or even about a charity or causes you support, this is more likely to be engaged with and shared.

It’s important to make sure this would be relevant to your branding and target audience, but using an infographic could be an effective way to communicate with your audience and share some fun facts. This could work for any size business, you could potentially great an interesting insight into your business to make users feel engaged with how your company runs and see what you get up to on a daily basis.

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