Google Analytics - Part 7: Understanding Your Account Structure
This month we take a look at understanding the hierarchy of your Google Analytics account and the terms, "Account", "Property", and "View".
Google Penguin 4.0 is Here
After years of waiting Google has finally rolled out an update to Penguin, an algorithm used to determine search engine ranking, and the changes are significant.
20/10/2016
360 Launch New Website for Alexandra Rose Residential Care Home
Alexandra Rose is a purpose built, state-of-the-art residential care home in Portsmouth. 360 were proud to work with the team to launch their new responsive website and private Residents Hub.
04/10/2016
Google Analytics - Part 6: Key Metrics Dimensions Defined
This month we look at the different types of data, or 'metrics' that you can view in Google Analytics and we unpack some of the most common metrics, including 'sessions' and 'bounce rate'.
01/10/2016
Google Analytics - Part 5: How Google Analytics Works
This month we look at how Google Analytics actually works and its four main mechanisms: Collection, Processing, Configuration and Reporting.
01/09/2016
Facebook Redesigns its "Like" Button
The Facebook "Like" button was designed in the infancy of the mobile web, now present on millions of websites and viewed billions of times in a single day, "liking" is certainly an integral part of the Facebook experience. So why the change?
04/08/2016
Google Analytics - Part 4: Creating A Measurement Plan
Following on from our previous posts in this series, this month we look at how to take all the digital analysis principles we've identified so far and create an ongoing measurement plan. Knowing how to use a tool like Google Analytics is great, but if you don't have a suitable plan for putting these skills into practise, it won't have any significant impact on your business.
03/08/2016
Web Design Trends to Expect in 2017
With web design evolving fast it is important to keep up-to-date with the ever changing trends and technologies. In order to help you stay ahead of the curve we take a look at some of the trends we can expect to see in 2017.