The relationship between UX and SEO

The relationship between User Experience (UX) and Search Engine Optimisation (SEO) is becoming increasingly intertwined, with search engines like Google creating new metrics to actively measure how user-friendly websites are. As a result of this, SEO strategies need to evolve to incorporate the digital industry's growing recognition over the importance of putting users first.


Google Page Experience rolls out as AMP is axed

Google is making some changes to the way it ranks websites by promoting the need for websites to be more user-friendly. As part of this update, Google's Accelerated Mobile Pages (AMP) project will also be phased out, disappearing from areas like Top Stories on the results page.


Apples new Mail Privacy Protection

Apple's shock announcement that they will be giving users an option to block invisible tracking pixels has taken the email marketing world by surprise. We look into how this could impact the data received from these pixels and why it's not all bad news.


Why are logos so important and what makes a good one?

Your logo will often form part of customers' first impressions about your business and what initially differentiates you from your competition. Psychological research has shown that something as simple as your logo's shape can influence what customers perceive about your business values and overall proposition. This month we take a deeper look into whether logos really are as important as people say, and crucially what makes a logo 'good' or 'bad'.


How to use TikTok to market your business

The social media platform that has taken over around the world, TikTok, uses the power of video to share stories. With the platform proving increasingly effective for marketing, how to use it for business should be something on the radar of business owners.


Microsoft’s new default font proposals receives visceral social media response

Calibri has been the font of choice for Microsoft products for over 14 years, but they are now looking to replace this with a new font to refresh their branding.


How Covid-19 has changed online sales

The Covid-19 pandemic impacted consumer behaviour and the landscape of ecommerce for the foreseeable future. This month we take a closer look at how online sales have changed, and what the implications might be for the longer term.


How to use typography to improve accessibility

We all find ourselves in scenarios where we have to choose a typeface, even if it's only for an internal document. Understanding how typography can help or inhibit users – particularly those with accessibility issues – can prove fundamental to how successful your communications are.


360 Launch New Website for 7oaks Clinic

7oaks Clinic is a state-of-the-art dental implant clinic, based in Sevenoaks, Kent, that pride themselves on delivering the highest possible level of service and world-renowned treatments. As part of a wider digital and print-based campaign, 360 are proud to announce the launch of a brand new website.