Why are logos so important and what makes a good one?

Your logo will often form part of customers' first impressions about your business and what initially differentiates you from your competition. Psychological research has shown that something as simple as your logo's shape can influence what customers perceive about your business values and overall proposition. This month we take a deeper look into whether logos really are as important as people say, and crucially what makes a logo 'good' or 'bad'.


How to use TikTok to market your business

The social media platform that has taken over around the world, TikTok, uses the power of video to share stories. With the platform proving increasingly effective for marketing, how to use it for business should be something on the radar of business owners.


Microsoft’s new default font proposals receives visceral social media response

Calibri has been the font of choice for Microsoft products for over 14 years, but they are now looking to replace this with a new font to refresh their branding.


How Covid-19 has changed online sales

The Covid-19 pandemic impacted consumer behaviour and the landscape of ecommerce for the foreseeable future. This month we take a closer look at how online sales have changed, and what the implications might be for the longer term.


360 Launch New Website for Poole Waite & Co Ltd

Poole Waite & Co Ltd are a family-run ironmongery and hardware store based in London and founded in 1935. 360 was pleased to work with Poole Waite & Co Ltd to re-design their ecommerce website and company logo.


How to use typography to improve accessibility

We all find ourselves in scenarios where we have to choose a typeface, even if it's only for an internal document. Understanding how typography can help or inhibit users – particularly those with accessibility issues – can prove fundamental to how successful your communications are.


360 Launch New Website for 7oaks Clinic

7oaks Clinic is a state-of-the-art dental implant clinic, based in Sevenoaks, Kent, that pride themselves on delivering the highest possible level of service and world-renowned treatments. As part of a wider digital and print-based campaign, 360 are proud to announce the launch of a brand new website.


What is CX and why is it important for online businesses?

Customer Experience (CX) can help businesses operating in highly competitive markets to stand out from the crowd. This month we explore what CX is and how to harness the concept to help your business grow.

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