What happens when you don't know the name of a product or service you're trying to find? It's actually a more common scenario than you may realise. In such instances, studies have shown that users often perform preliminary searches to discover the correct 'keywords' they're actually looking for.
With 5G now available in most major cities and towns across the UK, its impact on the digital industry is starting to gather pace.
A halt to third-party cookies in Google's popular 'Chrome' browser has led to regulators investigating the change over a potential breach of antitrust laws.
The relationship between User Experience (UX) and Search Engine Optimisation (SEO) is becoming increasingly intertwined, with search engines like Google creating new metrics to actively measure how user-friendly websites are. As a result of this, SEO strategies need to evolve to incorporate the digital industry's growing recognition over the importance of putting users first.
Google is making some changes to the way it ranks websites by promoting the need for websites to be more user-friendly. As part of this update, Google's Accelerated Mobile Pages (AMP) project will also be phased out, disappearing from areas like Top Stories on the results page.
Apple's shock announcement that they will be giving users an option to block invisible tracking pixels has taken the email marketing world by surprise. We look into how this could impact the data received from these pixels and why it's not all bad news.
Your logo will often form part of customers' first impressions about your business and what initially differentiates you from your competition. Psychological research has shown that something as simple as your logo's shape can influence what customers perceive about your business values and overall proposition. This month we take a deeper look into whether logos really are as important as people say, and crucially what makes a logo 'good' or 'bad'.
The social media platform that has taken over around the world, TikTok, uses the power of video to share stories. With the platform proving increasingly effective for marketing, how to use it for business should be something on the radar of business owners.