Apple's shock announcement that they will be giving users an option to block invisible tracking pixels has taken the email marketing world by surprise. We look into how this could impact the data received from these pixels and why it's not all bad news.
Your logo will often form part of customers' first impressions about your business and what initially differentiates you from your competition. Psychological research has shown that something as simple as your logo's shape can influence what customers perceive about your business values and overall proposition. This month we take a deeper look into whether logos really are as important as people say, and crucially what makes a logo 'good' or 'bad'.
The social media platform that has taken over around the world, TikTok, uses the power of video to share stories. With the platform proving increasingly effective for marketing, how to use it for business should be something on the radar of business owners.
Calibri has been the font of choice for Microsoft products for over 14 years, but they are now looking to replace this with a new font to refresh their branding.
The Covid-19 pandemic impacted consumer behaviour and the landscape of ecommerce for the foreseeable future. This month we take a closer look at how online sales have changed, and what the implications might be for the longer term.
Poole Waite & Co Ltd are a family-run ironmongery and hardware store based in London and founded in 1935. 360 was pleased to work with Poole Waite & Co Ltd to re-design their ecommerce website and company logo.
We all find ourselves in scenarios where we have to choose a typeface, even if it's only for an internal document. Understanding how typography can help or inhibit users – particularly those with accessibility issues – can prove fundamental to how successful your communications are.
7oaks Clinic is a state-of-the-art dental implant clinic, based in Sevenoaks, Kent, that pride themselves on delivering the highest possible level of service and world-renowned treatments. As part of a wider digital and print-based campaign, 360 are proud to announce the launch of a brand new website.