Why Performance Matters
Search engines use 'page load' as a ranking factor when they decide where to place your website in the search engine results. Ensuring your website delivers a quick and responsive experience to the user is important in encouraging the search engines to rank your website more prominently. More traffic - as a result of better exposure in the results - coupled with a faster experience for the user can also result in higher conversion rates of your website goals.
When is it time for a rebrand?
Redesigning your logo or brand identity can feel like a daunting task, but it can re-energise a business going through transition or in need of re-engaging with staff and customers.
We take a look at three questions you should periodically ask yourself to determine whether it’s the right time to re-visit your identity or not.
The Google Speed Update: Important Changes to Mobile Search
From July 2018, Google has announced it will begin to use mobile page speed as a factor in its mobile ranking algorithm. Whilst Google has explained this will only affect websites that "deliver the slowest experience to users", it does pave the way for websites that aren't correctly optimised for mobile users to be penalised and pushed down the mobile search results.