When is the best time to send an email during lockdown?
Many studies over the years have shown that sending out email campaigns at 10am works well for obtaining higher open rates, but has this changed now many of us are working from home?
How does a content strategy compare to an SEO strategy?
The phrase ‘content strategy’ is not a new term in online marketing. This month we look at what a content strategy is, how it differs from an SEO strategy and how both offer great potential to ensure your website is successful.
Eye tracking: How do we read online?
Understanding how our eyes track when we consume information is incredibly useful in ensuring the way you present content is as effective as possible. In this month’s feature, we've explained some of the principal reading patterns so you can ensure your website is working as hard for you as possible.
Help keep your kids entertained during the lockdown
We know that trying to keep kids entertained isn’t easy at the best of time, but now we find ourselves trying to do this without leaving the house. We’ve found five resources which could help pass some time in a productive way.