Website Design Trends 2025
10/04/2025
As we progress through 2025, the landscape of website design continues to evolve. Staying up to date on the latest trends is essential for creating future-proof digital experiences. Here are 5 of the top website design trends that are emerging in 2025.
1. Augmented Reality (AR) Integration
AR technology is revolutionising web experiences by allowing users to visualise products in their own space. This interactive feature is particularly advantageous for industries where visualisation is key, like home improvement, interior design, and retail. AR to let's users "try before they buy" by visualising how furniture, paint colours, flooring, or fixtures will look in their own space, directly through their phone or tablet. Transforming decision-making by allowing customers to preview renovation products in real time. This reduces uncertainty and increases a user's confidence in making a purchase.
2. Micro-Interactions & Hover Effects
Micro-interactions are the small animations and design responses triggered by user actions. From buttons that gently shift when hovered over, to icons that animate when clicked, these subtle details help make a site feel dynamic and polished. They serve a functional purpose too, guiding users, providing feedback, and adding layers of interactivity that make digital interfaces feel more tactile and human. Well-executed micro-interactions improve usability without overwhelming the user, creating an intuitive and enjoyable journey through your site.
3. Bold Typography
Many brands are embracing bold, oversized typefaces that command attention and establish brand identity instantly. From landing pages to headers, type is being used more creatively than ever, often replacing heavy imagery to keep sites lightweight and impactful. Kinetic typography, which is when letters move, expand, or react to user interaction is another trend gaining popularity. This approach draws the eye, reinforces calls-to-action, and injects personality into digital content.
4. Scroll-Based Storytelling & Interactive Journeys
In 2025, more websites are adopting scroll-based storytelling, where the scroll action triggers a visual narrative. Instead of static pages, content unfolds as the user scrolls, often with animations, transitions, and interactive elements layered in. This technique turns browsing into a guided experience. Whether it’s revealing case studies, showcasing product features, or telling a brand story, scroll-based design keeps users engaged and encourages them to stay longer.
5. Minimalist Design
Minimalism remains a dominant design philosophy, but in 2025 it's about more than just clean lines and white space, it's about purposeful simplicity. Websites are stripping back to the essentials, focusing on clarity, functionality, and performance. Every element must serve a purpose. This approach reduces cognitive load, simplifies navigation, and improves load speeds, all of which contribute to a more efficient user experience. Paired with generous spacing, intuitive layouts, and clear calls-to-action, minimalism helps users find what they need faster and increases overall engagement.