360 Launch New Website for UK Healthcare Chairs
03/09/2026
We are delighted to announce the launch of the newly redesigned and developed website for UK Healthcare Chairs, a specialist supplier of healthcare, care home and hospital seating.
The project focused on completely rethinking the user experience, bringing the website up to modern standards while making it significantly easier for customers to browse, configure and order products.
A Complete Website Redesign
UK Healthcare Chairs has an extensive range of specialist seating, with products available in a wide variety of specifications, sizes, fabrics, colours and optional extras.
With such a complex product catalogue, the previous website had become increasingly difficult to navigate, particularly when it came to configuring individual products. Our aim was to simplify the experience without removing the flexibility customers need.
The entire website has therefore been redesigned, creating a cleaner, more modern interface with a much stronger focus on usability and helping customers find the right product quickly.
Simplifying Complex Product Pages
One of the biggest areas of focus was the product detail page (PDP).
The previous product pages presented customers with a large number of options and choices, which could make the process of configuring a product feel complicated and overwhelming.
We have streamlined this experience, carefully organising the available options and presenting them in a much clearer way. Customers can now work through the different product configurations more intuitively, while still having access to the specifications, upholstery choices, optional extras and delivery information they need.
This was particularly important for UK Healthcare Chairs, where products can have a wide range of variations and delivery requirements depending on the specification selected.
The result is a much more user-friendly purchasing journey that makes even complex product models easier to understand and order.
Improved Product Browsing & Filtering
We have also made significant improvements to the product listing pages (PLPs).
With a large and varied catalogue covering everything from hospital and care home chairs to waiting room seating, medical recliners and bariatric chairs, being able to quickly narrow down the available products is essential.
The redesigned product listing experience makes it easier to browse categories and filter products, helping customers move from a broad selection to the products most relevant to their requirements.
The improvements make the site feel much more like a modern e-commerce experience, while retaining the specialist information required when purchasing healthcare furniture.
A Better Mobile Experience
Mobile usability was another key consideration throughout the redesign.
The previous website involved a significant amount of scrolling on mobile devices, making it more difficult to browse products and navigate through the site. We have optimised the use of space across the mobile experience, reducing unnecessary scrolling and making better use of the available screen area.
Alongside this, we have introduced a range of general mobile improvements to navigation, product browsing and page layouts, creating a more seamless experience across smartphones and tablets.
Designed Around the Customer
The overall objective of the project was simple: make it easier for customers to find, understand and order the right healthcare furniture.
From improved navigation and product filtering through to streamlined product configuration and a better mobile experience, the new website provides a much more intuitive journey from browsing through to purchase.
The new UK Healthcare Chairs website combines the depth and flexibility expected from a specialist healthcare furniture supplier with the usability and simplicity of a modern e-commerce website.