Google's plan for a faster mobile web
The mobile web has changed the way we access information forever, but for many this can still be a slow and frustrating experience if you're on a slow connection or viewing a poorly optimised website. For website owners this can ultimately lead to lack of engagement with your content. Google's accelerated mobile pages (AMP) project aims to change this by allowing users to access content much more quickly than ordinary mobile pages, without users even having to click through to the website.