Google Analytics - Part 2: Core Analysis Techniques
Understanding how to interpret and analyse your data will allow you to harness the power of Google Analytics to help inform important business decisions about your website and online strategy. Although Google Analytics provides you with terrific aggregate data that highlights trends and patterns in your website traffic, you need to be able to analyse this data so that you can hypothesise about the underlying causes and adjust your marketing strategy accordingly.
VR: The Future of the Web?
Virtual Reality (VR) has huge potential to change the way we view and interact with the web and the world in general. Although VR experiences are still largely experimental, with headsets very much in their infancy, we can now begin to imagine how the impact of VR will shape the future. Imagine an ecommerce website that surrounds you - one that you could walk around much like being in a shop. Or a virtual library you could browse, pull a book off the shelf and read. These are the kind of exciting experiences we can expect VR to deliver one day along with much more.
Amazon launch fresh food delivery service in the UK
AmazonFresh - an online grocery delivery service operating in the US since 2007 - has finally made it's first step across the pond to the UK. Initially the service will only be available to 69 postcodes in London, but a phased rollout will see this grow to include other parts of the city in due course.
Google Analytics - Part 1: The Fundamentals
Websites are business tools at the end of the day, and like any tool they need to be sharpened and maintained to remain fit-for-purpose. Without a facility to collect data about the traffic coming to your website, coupled with the skills to analyse it, making important business decisions about what you should be doing to develop your online presence can be daunting. Knowing where and when to invest in your website can be the most difficult part.
360 launch new website for The Artificial Grass Store
We're proud to announce the launch of a new ecommerce website for The Artificial Grass Store.
360 launch new ‘Design Your Own Brochure’ tool with Topps Tiles
We’ve been busy over the past month working closely with Topps Tiles on their new ‘Design You Own Brochure’ tool, which allows you to create a unique brochure featuring only products you’ve chosen. Once created, you can then easily save, email, print or share your brochure with family and friends.
As the famous idiom goes: “a picture is worth a thousand words” - a statement just as true today as it was 100 years ago. Although we’re bombarded by images in this digital age we live in, an image can still be highly evocative and can connect with an individual very powerfully in a way that prose often can’t do as instantaneously.