How users interact with your business's social media account
This month we look at how understanding the way customers view your social media endeavours can help with tailoring posts to increase engagement.
How to use microinteractions to improve engagement
Microinteractions are small animations or signals that occur when a user completes an interaction. If you use a computer or smartphone you might be unaware of the subtle help they provide you with every day as you complete your digital tasks.
This month we take a deeper look at how essential these tiny responses are, that most of us won't even be consciously aware of.
The psychology behind web design
We often try to put ourselves in our customers' shoes when making decisions about how a website should look or work, hypothesising over what will increase customer engagement and lead to the completion of our website goals.
This month we take a look at how understanding the psychology behind user experience can help provide website owners with a more solid foundation for making key decisions.